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Introduction to SPPD CEO and CSO: A Case Study in the application of Third Wave Strategy 

As described in the book Corporate Strategy (Remastered) II the primary objective of Senior Leadership Team is to:

​"Turn SPPD performance around while at the same time, capitalise on the evolving digital revolution."

  • Modus operandi: "To meet disruption head on.”

  • Strategic Intent: “Transform SPPD into a Hyper - High Performance Organisation (HPO).

Cover page of the book Corporate Strategy (Remastered) Vol I

Capturing strategic trajectories: SPPD's transformation to the corporation of the future

Tw-I CEO and SPPD Leadership Team

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Managing Director T-wI

Gene Arrowsmith

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Managing Director SPPD

Jenny Wong

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Chief Strategy Officer SPPD

Alicia Manning

Blonde Woman

Group General Manager, Global Supply Chain

Stephany Lee

Businessman Portrait

Chief Technology Officer

Sanjay Barti

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Head of Strategy and Transformation,

Charles Bakersfield

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