Introduce the concept of third Wave Strategy and its evolution through the process of a remastering of the fundamentals of Corporate Strategy, Review the contrast between Third Wave Strategy and the conventional ‘planning’ approach made popular by the pioneer of strategic management, Igor Ansoff in the 1960's. In its remastering, strategy is treated as an open system; the operation of which is undertaken by: practitioners: those who ‘do’ strategy; the practices they deploy, and the praxis (actions taken) within which their work is conducted. Building on evidence of Third Wave Strategy exhibited by the global icon Amazon Inc., we will explore new approaches to each in the context of Third Wave Strategy practice.
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